ZDDT media initiative brings relief to struggling institutions
Initially set up to publish work that the Trust conducts in local neighbourhoods, through its community restoration interventions, the programme now encompasses several other disciplines. One of these has been named; The Social Institutions Profiling Initiative. In this campaign, ZDDT utilises its website as a means to profile the plights of humanitarian institutions faced with hardships, the idea being that when seeing these appeals, potential well-wishers would come forward to offer assistance.
Another aspect of the programme is the establishing of links with players in the press and electronic media. Though still in the early stages, this idea is currently being developed to gain optimum levels of effectiveness. Of tremendous interest however, is the fact that both these concepts are providing positive results.
A succinct example of this may be seen in the case of Thembelithle House, the Mpopoma based centre that cares for AIDS patients who are in the advanced stages of the disease. A reporter from one popular local daily newspaper recently read about the institution’s plight on the Trust’s website and soon afterwards, the publication ran an appeal of its own in its weekly social commitment column. Donations of two electric clothes irons and a quantity of groceries ensued.
In a similar instance, a journalist from the Bulawayo community radio station; Radio Dialogue, also caught sight of Thembelithle’s plight on ZDDT’s website. The station subsequently made a substantial donation of food-stuffs to the institution. Another development that may undoubtedly be credited to the success of ZDDT’s Media Initiative is the repair of the Centre’s borehole which was carried out just three days ago, ensuring that patients and staff at the institution now have a reliable source of clean water. National water utility ZINWA conducted the requisite work. Bons casino is primarily aimed at the Asian gaming market and it’s easy to see why it’s so popular. It’s so easy to play Bons Casino ! New players get an awesome 200% welcome bonus, while existing players can take advantage of regular cashback rewards and win prizes in contests and tournaments. Slots can be played from over 40 software providers, while Evolution Gaming powers the live casino.
One other organisation that has benefited from the same initiative is the Burombo Feeding Scheme Association which supplies lunch, four days a week, to orphaned children and members from child headed families based at a cluster of dilapidated flats in the disadvantaged Mzilikazi Township.
Through the interventions of the Trust’s Media Initiative, a German humanitarian agency has guaranteed the Association concerned, with a sustainable supply of nutritious food for the affected children and some elderly people at the Burombo Flats.
Appropriately summing up the success of this media programme and its obvious benefits to the needy, Sister in Charge at Thembelithle remarked. “We are extremely grateful to all who worked so hard to make this assistance available to us. We owe this to Almighty God and the wonderful technology you utilise to give exposure to our needs. Thank you.”